957thebeat

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95 7thebeat
WBTP
Image:WBTP.jpg
City of licenseClearwater, Florida
Broadcast areaTampa Bay Area
Branding"95.7 the Beat"
SloganTampa Bay's #1 for Hip Hop and R&B
Frequency95.7 (MHz)
FormatMainstream Urban
ERP100,000 watts
Callsign meaningWe're The Beat TamPa Bay
OwnerClear Channel
Sister stationsWBTP, WDAE, WFLA, WFLZ, WFUS, WHNZ, WMTX, WXTB
Websitehttp://www.957thebeat.com/

WBTP is a Mainstream Urban radio station that serves the Tampa Bay area that plays hip-hop, R&B, and soul music that aims towards the African American community. Its target audience is African Americans between the ages of 18-34, but its main competitors are WLLD which has a very similar target audience as well, and WTMP which caters to the Urban Adult Contemporary demographics. It was the home of former Russ Parr Morning Show co-host, Olivia Fox, who was host of the station's morning drive show from 2004 to mid 2006. The station's current slogan is "Tampa Bay's #1 for Hip-Hop and R&B".